Multi Media Construction - Style Guide
Multi Media Contruction is the business entity through which I do much of my freelance graphic and web design work. De-construction is an element of design that demonstrates, (to a lesser or greater degree), the process whereby that element was created. It is used here to show that the hard hat is in fact a digitally constructed asset and not a simple photograph.
An effective style guide should demonstrate some of the thought that went into the creative process while guiding the designer through the approved methods for employing the logo in any document or communication.
Any other logo treatments should be clearly defined in any effective style guide. This ensures the consistent visual integrity of the brand and is vital to establishing brand identity that regular customers as well as potential customers can rely upon.
Fashion for Profit - 10th Edition
This was a major project that involved many contributing authors and fashion professionals. I did all the finish rendering on the cover image as well as most of the illustrations. I also did much of the final editing and pre-flight work. It was an honor to work with Frances Harder on this project as well as many others over the years. A copy of the book can be purchased at this link: Fashion for Profit - 10th Edition
This image shows construction details neccesary for the manufacturing of this denim jacket. This is a vital component of any good tech pack.
The above image is a sample construction page from a Yunique PLM tech pack. All of the images shown above are here courtesy of Harder Publications.
This is a sample line sheet that was created for a presentation. It was delivered to a group of business people from Peru and a United Nations delegation that accompanied them.
Child Guidance Center Brochure
I was the lead designer on this project that was done for charity through the Art Institute. I worked with closely with the Child Guidance Center administrators and the service bureau through delivery of the completed project.
InDesign Work Book
These are sample pages from a Project Based Learning block of instruction for InDesign. It is a step by step manual for creating stylized line sheets for fashion garment product development and sales. This booklet can be purchased through the Illustrator for Fashion Pro's website.
Blue Edge Clothing Co. - Logo Style Guide
Logo style guide for a surfing life-style clothing company
Event T-Shirt Graphic Design Project
I worked closely with a client to design this art work for a major music festival/event. They sold really well at the show! The art work was done using Illustrator. We kept expenses down without compromising quality or readability through the use of contrast. Sometimes, less can be more!